Healthcare Semantic Architectures

Marketing of consulting and contracting services rambling thoughts

1. Market services so as to create a demand not to provide (sale) an immediate service.
2. Solution to address what is the motivation (pain) that is driving client’s need for consulting
3. Differentiate service to be provided
4. Define a unique service(s) and focus on these services, but be flexible.
5. Incorporate zeitgeist concepts but get out in front of trend
6. Contractor:  definition: provides replacement skill — lower rate, but more available work; tends to be a community role
7. Consultant: definition: applies intellectual property  — higher rate, less work but usually more challenging – see: http://www.wipo.int/about-ip/en/ See: IP definition from Wikipedia: “Intellectual property rights are a bundle of exclusive rights over creations of the mind, both artistic and commercial”
8. Consultant should aim to bill %65 of the workable year; rule of thumb: take annual salary that is goal for that year and divide by 2000 hours to come up with rate.

How to Tell If You Have What it Takes to Be An Entrepreneur
http://entrepreneurs.about.com/b/2009/10/07/how-to-tell-if-you-have-what-it-takes-to-be-an-entrepreneur.htm

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